A Journey, not only a brand.

Friends, places, experiences. Local and its journey were born traveling around the world, where these three elements came together to create a project that could collect products, crafts, ideas and concepts from the visited countries.


We live in an increasingly globalized world, where geographical and national borders no longer matter; where local events can become global overnight; where the risk of forgetting our roots is increasingly present.

Our journey aims to focus on the materials and methods closely linked to their places of origin. From Milan to Los Angeles, stopping by Japan and Central America, Local rediscovers the artisan tradition of these countries, adding a touch of contemporaneity.


Lifestyle, passion for research and attention to detail are the focal points that distinguish Local and its journey to understand women nowadays, without losing sight of her origins.

Local Apparel was born in February 2002, among friends, during a trip. Over the years, destinations, travelers, experiences and new interpretations made us understand how each country could enrich our project.

From an organizational point of view, we are able to manage a complex sourcing of materials which come from different sources of supply in countries not always easy to control. Our products come entirely from craftsmanship work present in these places, still at a low level of industrialization.

Over time, Local has turned not only into the expression of its own journey, but offers also, to anyone who wants to be part of our world, a passenger seat.

One’s destination is never a place but rather a new way of seeing things.

And now take a seat and enjoy our journey with us.