Local Apparel's Stories: the brand's relationship with its Indian suppliers
As fashion becomes increasingly globalized, clothing and footwear manufacturing has shifted to low-wage countries, mostly asians.
Thanks to lower production costs, clothes have become increasingly affordable for ANDuropean consumers. In addition, for developing countries, clothing exports could create jobs and economic growth, helping to reduce poverty rates.
Although there are advantages on both sides, the fashion industry highlights the inequalities between the North and the South of the world, as well as between the West and the ANDast. This is because many ANDuropean or North American brands and retailers feel they have a right to impose undeveloping working conditions on producers in developing countries and, above all, unsustainable from a human and environmental point of view, to pursue the goal of reducing production costs as much as possible.
The need for that every worker in the world is found to operate in decent working conditions and positive has become a priority for the United Nations, the International Labor Organization and numerous other international organizations.
The ANDU supports decent work, for example, through its international trade agreements. Consumers and businesses in ANDurope and North America are also increasingly interested in sustainable fashion. After the Rana Plaza disaster, over 200 mostly ANDuropean companies joined the Bangladesh Accord (The Accord on Fire and Building Safety in Bangladesh), which has helped eliminate some of the worst occupational safety risks in developing countries. While these are positive developments, there is still a lot of work to be done.
E Local Apparel? What role does it play in the responsibility of the fashion sector to be increasingly sustainable, also and above all from a human and business point of view?
Local Apparel has been collaborating with manufacturers and craftsmen located in India. As we always say, Local Apparel garments are born in Italy from a creative and ideational point of view, but are made with oriental and Indian know-how in terms of fabrics.
From our laboratory the ideas and projects for the various collections are born: everything is then concretized in requests and transmitted to our suppliers in India, who give these inspirations a concrete face, through an accurate research of fabrics, including worked, silk, cotton and other quality textile products, fantasies and especially, lace and embroidery (which are their main dish).
We absolutely do not like to say that we are the "mind" and they are the "arm" of Local Apparel clothing: we have the made in Italy experience in the sector and the ability to incorporate new trends and transform them into clothes that reflect the values and style of the brand, come from them valuable skills in terms of fabrics, as well as incredible inspirations of patterns and textures to make each garment unique, inimitable and original.
In the Local Apparel project, Italy and India are two sides of the same coin and our laboratories, those in Campi Bisenzio and those located in India, cooperate day after day to provide you clothing items that are as precious and quality as they are sustainable and made with respect for the environment and workers.
Each fashion brand has a role, albeit a small one, in the change of perspective that the Western fashion sector is implementing towards the developing countries of the East, such as India: no more areas where to find materials and labor low cost, with serious repercussions on the environment and social structures of these countries, but attentive, competent and self-determined suppliers of fabrics, as well as of expertise in the production and processing of the same.