With a growing number of fashion brands claiming to be green, the expression "sustainable fashion" it has become more and more widespread and popular. But what exactly does that mean? AND how do you know if an item of clothing is sustainable?

The truth is that understanding it may not be as simple as it seems, because there are so many factors to take into consideration when trying to determine if a dress or a brand is green and sustainable.

Here it is though 6 modi which might make the task a little easier! Are you ready? Let's start discovering them.

1. Check the label on the clothing item

Despite the labels are usually very informative, they are often overlooked. Yet, by reading that little piece of cloth or paper you can learn more about ... 

The origin of the dress 

Sustainability is a balance between production and respect for the environment and cultures. So make sure the garment is not made in countries with no labor laws or that they are known to exploit workers. Also try to understand what is the relationship of workers with the brand itself. 

The materials used to make the item of clothing

Clothing labels also indicate which ones materials were used to make the product and their percentage. If the dress you are holding was not made with organic or sustainable fabrics, such as the organic cotton, it is clear that this is not a green item of clothing.

Etichetta dei capi di Local Apparel in cotone organico
The label of a Local Apparel dress. As you can see there is transparency on the production method and the materials used.

2. Do extensive research on the brand

To understand if an item of clothing is green and sustainable, it is an excellent idea learn more about the history of the brand and his philosophy on fashion. 

You can get more in touch with the story of a brand by visiting, for example, the page "Who we are"of his website, take a look at his social channels and view the data sheets of its products online, to collect useful information on the clothing and materials with which they were produced.

Etichetta dei capi di Local Apparel in cotone organico
The Local Apparel clothing cards clearly show the materials with which the garments were made.

3. Subscribe to their newsletters!

Very often clothing brands use newsletter to tell customers something more about themselves, offering useful insights into, for example, their philosophy and the actions they take to make their work more sustainable and eco-friendly. 

If you are interested in a particular brand and you are fascinated by the idea of knowing it better and knowing some more information about its idea of sustainable fashion, the best thing you can do is sign up for his newsletter

4. Also pay attention to packaging and packaging

Brands that really care about the environment usually find alternatives eco-friendly to normal packs full of polluting material. 

This is why packaging and packaging can also play an important role in brands' mission to be as much as possible green and eco-sustainable! When you receive your orders at home, keep an eye on their packaging and draw your own evaluations.

Etichetta dei capi di Local Apparel in cotone organico
The packs with which Local Apparel clothes are shipped.

5. Learn about the brand's relationship with workers and suppliers

To make a brand sustainable and green it is not only the materials used to package the clothing or the production techniques: it is also essential to take into account, within the equation, the way in which the brand manages its products. relationships with suppliers and workers. 

For Local Apparel, for example, eastern countries are not places where to find low-cost materials and labor, with tragic repercussions on local cultures and lands, but self-determined suppliers of quality fabrics to be considered as equal in the creative and production process. 

6. Learn about the brand's relationship with workers and suppliers

We live in a world where, if you want, you can send a private message to even the most famous VIPs. So why shouldn't we just ask our fashion suppliers for extra information about what we buy?

Truly sustainable brands will be eager to discuss the core of their business with you. Write them an E-Mail or a DM on social media to get in touch!