Have you ever noticed how Local Apparel's garments are characterised by distinctive names with exotic overtones that take your mind to faraway and unknown lands? 

If you have already discovered the garments in our Spring-Summer 2022 collection, you will have noticed that some of the patterns bear names that, if pronounced aloud, leave a pleasant oriental flavour in your mouth. 

We're talking, for example, about the Irbid, Mataram or Java patterns, but also Hassan, Bogor and Medan. Where do these names come from? Why did we choose to use them to name the patterns of the garments in the Spring-Summer 2022 collection? 

We'll tell you now!


Local Apparel: the brand for those who look to the horizon and plan their next trip

Local Apparel is the brainchild of a group of travelling friends and is a brand designed to meet the style needs of those who, while recognising the beauty of their roots and traditions, love to travel, discover new places and meet different people. 

Our clothes are inspired by the philosophy of travel and the awareness that the encounter of different cultures, knowledge and experiences can only be generative and positive. 

Not for nothing, we like to say that Local Apparel's women's clothes are born in Italy, but are inspired by the whole world and its infinite surprises. 

Finally, we certainly cannot deny the beneficial influence that the East, with its style and materials, has had and still has on Local Apparel and the collections. After all, the 'fateful' meeting between travelling friends that led to the birth of the brand took place in India

Thus, Local Apparel is a brand where Italian fashion know-how meets the originality of the East and where the love of travel always finds a way to express itself.


The pattern names of the Spring-Summer 2022 collection: a tribute to the magic of Indonesia

Each season Local Apparel chooses to 'celebrate' a different location in the world within its collections. For this year's spring and summer season, we decided to pay homage to the beauty and uniqueness of Indonesia. 

Irbid, Mataram, Java, Hassan, Bogor and Medan are in fact names of Indonesian locations.

Why Indonesia, though? 

Indonesia is not only the largest nation-archipelago in the world, it is also one of the most populated nations in the world. Java, for example, is known for being the most populous island in the world. Here, but also throughout the rest of Indonesia, one can be overwhelmed by an unforgettable 'chaos' of cultures, ethnicities, languages, experiences and stories

But Indonesia is also known and loved for its paradisiacal natural places, majestic volcanoes, intricate forests, verdant plains, white beaches and crystal-clear coastal waters. It is a place where civilisation and unspoilt nature meet to create a riot of cultures, traditions and enchanting natural beauty.

How can you not love it?

Mataram: the magical capital of Lombok


Mataram, besides being one of the best places to sample Indonesian gourmet delicacies, is rich in temples, local markets, verdant parks, water fountains, palaces and, above all, royal gardens. That's why we have associated it with floral fantasies!

Java: the world's most densely populated island


Java is the fourth largest island in the Indonesian archipelago and the 12th largest island in the world. The island of Java is home to more people than any other island on Earth! Its population is diverse, multilingual and increasingly urbanised.

Bogor: discovering the true Indonesian essence


Bogor is most famous for its presidential palace and extensive botanical gardens: the Bogor Botanical Garden is in fact one of the oldest in the world. It is surrounded by beautiful green oases and waterfalls, but is also full of shops and local markets, great for discovering Indonesian life to the full. The fantasy associated with it recalls the sophistication of the presidential buildings still standing in Bogor.

Medan: Indonesia's third largest city


Medan, Indonesia's third largest city, is not only a rich melting pot of cultures, but also a gateway to the wilderness of North Sumatra. Today, Medan is known as the 'City of a Million Shops': a title that pays tribute to the importance of trade and local shops.